Product - Analyze behaviour - RFM

RFM segmentation made actionable

Optimize your marketing with RFM segmentation – a proven method to analyze customer behavior and improve personalization. Create tailored campaigns based on Recency, Frequency, and Monetary value.

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30%

revenue increase from targeted RMF-based campaigns

50%

higher retention among reactivated customers

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Optimize customer strategies with RFM segmentation

Engaging top customers

Delight loyal customers with exclusive perks like early access or special discounts. Campaigns for champions typically yield 3-5x higher engagement compared to general audiences.

Retaining at-risk customers

Win back customers showing signs of churn with personalized offers. Retention-focused campaigns can boost reactivation rates by 25-50%.

Nurturing new customers

Welcome first-time buyers with special incentives to encourage repeat purchases. These campaigns often lead to a 20-25% increase in repeat business.

Re-engaging inactive customers

Reignite interest among inactive buyers with tailored recommendations or price drop notifications. Re-engagement rates improve by 15-20%.

Recovering lost customers

Use targeted win-back campaigns with limited-time discounts to reconnect. This approach can increase conversion rates by up to 30%.

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