Ensure compliance with GDPR, CCPA, and other privacy regulations by providing a transparent interface where users can review and adjust their consent preferences. This builds trust and safeguards your business from non-compliance risks.

Use the Preference Center to re-engage dormant customers by encouraging them to adjust their preferences instead of opting out entirely. For example, suggest reducing the frequency of emails or focusing on specific topics.

Ensure consistent customer experiences by synchronizing preferences across all touchpoints, such as emails, SMS, and web push notifications. This guarantees that communication aligns with customer expectations.